 Europe Europe is the world's favourite tourist destination and so faces considerable challenges in making its tourist industry more environmentally friendly. One of the biggest beneficiaries of a more sustainable tourism industry will be the industry itself - fewer people will want to visit a region where mass tourism has blighted the countryside and polluted the beaches.
Europe is conventionally one of the seven continents of the world. Although referred to as a continent, Europe is actually just the western fifth of the Eurasian landmass, which is made up primarily of Asia. Modern geographers generally describe the Ural Mountains, the Ural River, part of the Caspian Sea, and the Caucasus Mountains as forming the main boundary between Europe and Asia.
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